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Manifesto

Advertising is constantly changing, but one simple truth remains: people don’t want to see advertising. If the answer to “do we have a big fucking idea for people who do not want to see advertising,” is “no”, then everything else is lyrical.

Those ideas used to be ads. Today, it’s also innovative content, experiences, products and services. Brands can no longer simply just say and not do. Great ads solve advertising problems. Great ad people solve brand problems, beginning by defining what the brand’s purpose is.

To help brands find their purpose and express it in memorable and extraordinary ways, Zavalita was born. From the revulsive value of the question mark and the nonconformity of Santiago Zavala* rebelling against the skeletons of neon billboards floating in the fog and the gray of noon.

We work on a project basis, ensuring that urgent day-to-day needs don’t lose sight of the big picture. We don’t just show up for the first meeting. And we don’t have unnecessary layers or extra fat. Just people who bring true value to the table. Allowing us to be more agile. Concentrate on what we know best. Have more fun. And invest your time and resources into what your brand really needs.

Our model is built on collaboration, relying on collective talents and skills to build teams. Which means we are able to work with agencies, strategic consultancies, digital and graphic design studios, etc.

* The main character of “Conversation in the Cathedral”, a novel by the great Peruvian writer, Mario Vargas Llosa.