{"id":4379,"date":"2023-02-10T09:32:39","date_gmt":"2023-02-10T14:32:39","guid":{"rendered":"https:\/\/zavalita.pe\/?post_type=portfolio&p=4379"},"modified":"2023-09-21T12:35:43","modified_gmt":"2023-09-21T17:35:43","slug":"barbarian-barbarian-obsession-edition","status":"publish","type":"portfolio","link":"https:\/\/zavalita.pe\/en\/portfolio\/barbarian-barbarian-obsession-edition\/","title":{"rendered":"Barbarian: Barbarian Obsession Edition"},"content":{"rendered":"\t\t
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Barbarian: Barbarian Obsession Edition\n
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Barbarian is a craft beer brand that was literally born in a garage as a venture of three friends, and that paved the way for the world of Peruvian craft beers. The pandemic, however, posed challenges to its leadership and to the entire artisan category.<\/h5>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With Barbarian Obsession Edition we relaunched the brand in can format, featuring the founders in true stories of non-conformity and obsession with making the best beer, in an animated format unheard of in the category.<\/h5>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Growing like foam:<\/h4>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • +231% market share (target +150%).<\/li>
  • +327% sales in hectoliters (target: +100%).<\/li>
  • +204% in sales (target: +100%).<\/li>
  • Effie Finalist, Product Relaunch, 2022.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":3731,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project-categories":[],"class_list":["post-4379","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zavalita.pe\/en\/wp-json\/wp\/v2\/portfolio\/4379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zavalita.pe\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zavalita.pe\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":14,"href":"https:\/\/zavalita.pe\/en\/wp-json\/wp\/v2\/portfolio\/4379\/revisions"}],"predecessor-version":[{"id":5320,"href":"https:\/\/zavalita.pe\/en\/wp-json\/wp\/v2\/portfolio\/4379\/revisions\/5320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zavalita.pe\/en\/wp-json\/wp\/v2\/media\/3731"}],"wp:attachment":[{"href":"https:\/\/zavalita.pe\/en\/wp-json\/wp\/v2\/media?parent=4379"}],"wp:term":[{"taxonomy":"project-categories","embeddable":true,"href":"https:\/\/zavalita.pe\/en\/wp-json\/wp\/v2\/project-categories?post=4379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}