{"id":6060,"date":"2024-10-29T14:14:06","date_gmt":"2024-10-29T19:14:06","guid":{"rendered":"https:\/\/zavalita.pe\/?post_type=portfolio&#038;p=6060"},"modified":"2024-10-29T14:21:23","modified_gmt":"2024-10-29T19:21:23","slug":"microplastics-the-first-spot-made-with-ai-in-peru","status":"publish","type":"portfolio","link":"https:\/\/zavalita.pe\/en\/portfolio\/microplastics-the-first-spot-made-with-ai-in-peru\/","title":{"rendered":"Microplastics: The first spot made with AI in Peru"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6060\" class=\"elementor elementor-6060\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96779d4 margen10 wrapper-fuller elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"96779d4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e342366\" data-id=\"e342366\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95a3a20 elementor-widget elementor-widget-aliothsingleimage\" data-id=\"95a3a20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothsingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!--Single Image-->\n<div data-parallax=\"true\" data-parallax-type=\"directional\" class=\"single-image center\">\n\n    \n    <img decoding=\"async\"  alt=\"\" src=\"https:\/\/zavalita.pe\/wp-content\/uploads\/2024\/10\/IA-Oceana-y-Zavalita-1.png\">\n\n    \n<\/div>\n<!--\/Single Image-->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e34440d elementor-widget elementor-widget-aliothtextwrapper\" data-id=\"e34440d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothtextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"text-wrapper align-left\">\n\n    <h1 class=\"has-anim\" data-animation=\"linesUp\" data-duration=\"1.5\" data-delay=\"0.1\" data-stagger=\"0.05\">Microplastics: The first spot made with AI in Peru<\/h1>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57a7ae5 margen10 wrapper-wide elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57a7ae5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-ecafe9d\" data-id=\"ecafe9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-aff9262 elementor-invisible\" data-id=\"aff9262\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66c7884 elementor-widget elementor-widget-aliothtextwrapper\" data-id=\"66c7884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothtextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"text-wrapper align-left\">\n\n    <h2 >Created by humans, powered by Artificial Intelligence\n<\/h2>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a9fc18c\" data-id=\"a9fc18c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76f80f7 elementor-widget elementor-widget-aliothtextwrapper\" data-id=\"76f80f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothtextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"text-wrapper align-left\">\n\n    <h5 >Zavalita Brand Building announces the creation of its new division, ZAVALiTa, and together with Makaco Post, one of the leading post-production studios in Peru, has launched its first campaign entirely produced with artificial intelligence, which constitutes a milestone in the local advertising industry regarding the use of AI as a key tool in the creation of high-impact audiovisual projects.<\/h5>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e660674 elementor-widget elementor-widget-aliothtextwrapper\" data-id=\"e660674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothtextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"text-wrapper align-left\">\n\n    <h5 >The result of this collaborative work is an awareness campaign about microplastics that contaminate the oceans, commissioned by the renowned NGO Oceana, which works for the protection of the seas at a global level. This project, based on a short film by Diego Vel\u00e1squez, leader of Makaco, highlights the collaborative role between humans and technology. It is not about asking a machine to create the idea, but rather about taking advantage of its ability to find innovative and surprising solutions that traditional methods would not even allow\u00a0us\u00a0to\u00a0imagine.<\/h5>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-61bea55\" data-id=\"61bea55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96166fe margen10 wrapper-wide elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96166fe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9298089\" data-id=\"9298089\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1768341 elementor-invisible\" data-id=\"1768341\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3648eb5 elementor-widget elementor-widget-video\" data-id=\"3648eb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/ItHoqbne_sA&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":6073,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project-categories":[],"class_list":["post-6060","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zavalita.pe\/en\/wp-json\/wp\/v2\/portfolio\/6060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zavalita.pe\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zavalita.pe\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":9,"href":"https:\/\/zavalita.pe\/en\/wp-json\/wp\/v2\/portfolio\/6060\/revisions"}],"predecessor-version":[{"id":6076,"href":"https:\/\/zavalita.pe\/en\/wp-json\/wp\/v2\/portfolio\/6060\/revisions\/6076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zavalita.pe\/en\/wp-json\/wp\/v2\/media\/6073"}],"wp:attachment":[{"href":"https:\/\/zavalita.pe\/en\/wp-json\/wp\/v2\/media?parent=6060"}],"wp:term":[{"taxonomy":"project-categories","embeddable":true,"href":"https:\/\/zavalita.pe\/en\/wp-json\/wp\/v2\/project-categories?post=6060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}