{"id":6351,"date":"2026-02-26T14:51:19","date_gmt":"2026-02-26T19:51:19","guid":{"rendered":"https:\/\/zavalita.pe\/?post_type=portfolio&p=6351"},"modified":"2026-02-26T16:55:05","modified_gmt":"2026-02-26T21:55:05","slug":"aprende-en-simple-by-yape-strategic-branding-for-financial-education","status":"publish","type":"portfolio","link":"https:\/\/zavalita.pe\/en\/portfolio\/aprende-en-simple-by-yape-strategic-branding-for-financial-education\/","title":{"rendered":"Aprende en Simple by Yape: Strategic Branding for Financial Education"},"content":{"rendered":"\t\t
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Aprende en Simple by Yape:
\nStrategic Branding for Financial Education<\/h1>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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From platform
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Yape reshaped how people pay and transfer money in Peru, becoming an essential app in the everyday lives of millions. However, its financial education platform had grown without a clear structure or identity, lacking the strategic foundation needed to position it as a distinct space within the Yape ecosystem. In a category where competitors had more defined and cohesive proposals, it became crucial for Yape to take on a stronger, more visible role.<\/h5>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Together with our strategic partners Sentido\u00ae, we led a comprehensive process spanning brand audit, research, strategy, naming, and design, ultimately creating a new brand: Aprende en Simple. The outcome was a solid, strategically aligned identity, fully integrated into Yape\u2019s brand architecture and supported by a brandbook designed to ensure consistency and scalability across all touchpoints.<\/h5>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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