{"id":6392,"date":"2026-02-26T16:39:39","date_gmt":"2026-02-26T21:39:39","guid":{"rendered":"https:\/\/zavalita.pe\/?post_type=portfolio&#038;p=6392"},"modified":"2026-02-26T16:56:48","modified_gmt":"2026-02-26T21:56:48","slug":"oka-by-hiraoka-building-a-fintech-from-scratch","status":"publish","type":"portfolio","link":"https:\/\/zavalita.pe\/en\/portfolio\/oka-by-hiraoka-building-a-fintech-from-scratch\/","title":{"rendered":"OKA, by Hiraoka: Building a fintech from scratch."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6392\" class=\"elementor elementor-6392\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26f4e187 margen10 wrapper-fuller elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"26f4e187\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66defc0\" data-id=\"66defc0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78778d00 elementor-widget elementor-widget-aliothsingleimage\" data-id=\"78778d00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothsingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!--Single Image-->\n<div data-parallax=\"true\" data-parallax-type=\"directional\" class=\"single-image center\">\n\n    \n    <img decoding=\"async\"  alt=\"\" src=\"https:\/\/zavalita.pe\/wp-content\/uploads\/2026\/02\/Oka.jpg\">\n\n    \n<\/div>\n<!--\/Single Image-->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5649cc elementor-widget elementor-widget-aliothtextwrapper\" data-id=\"5a5649cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothtextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"text-wrapper align-left\">\n\n    <h1 class=\"has-anim\" data-animation=\"linesUp\" data-duration=\"1.5\" data-delay=\"0.1\" data-stagger=\"0.05\">OKA, by Hiraoka:<br>\nBuilding a fintech from scratch.<\/h1>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c473889 margen10 wrapper-wide elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c473889\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-739b5a19\" data-id=\"739b5a19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-74f80abe elementor-invisible\" data-id=\"74f80abe\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab6af24 elementor-widget elementor-widget-aliothtextwrapper\" data-id=\"ab6af24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothtextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"text-wrapper align-left\">\n\n    <h2 >Everything you <br> want\nfrom a <br> brand ecosystem.<\/h2>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6505c0d3\" data-id=\"6505c0d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62c757e5 elementor-widget elementor-widget-aliothtextwrapper\" data-id=\"62c757e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothtextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"text-wrapper align-left\">\n\n    <h5 >All the appliances that make life easier are at Hiraoka. So what was missing? A credit system that made buying them just as easy \u2014 and that could grow over time into a true fintech. That\u2019s how, together with our partners at Sentido\u00ae, we created OKA: a digital financial solution designed with a clear purpose \u2014 to help people trust financial services again, seeing them as allies in their everyday lives.<\/h5>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6db9d379 elementor-widget elementor-widget-aliothtextwrapper\" data-id=\"6db9d379\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothtextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"text-wrapper align-left\">\n\n    <h5 >Working side by side with the client, we developed the naming and built a comprehensive brand ecosystem. Along with Sentido\u00ae, we delivered an end-to-end process covering everything from naming to salesforce training, including logo, visual identity, motion design, character design, brandbook, digital content, graphic systems, internal communications, and launch strategy. 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