{"id":6487,"date":"2026-03-17T09:45:23","date_gmt":"2026-03-17T14:45:23","guid":{"rendered":"https:\/\/zavalita.pe\/?post_type=portfolio&p=6487"},"modified":"2026-03-17T09:49:13","modified_gmt":"2026-03-17T14:49:13","slug":"pacasmayo-brand-identity-architecture-for-its-digital-ecosystem","status":"publish","type":"portfolio","link":"https:\/\/zavalita.pe\/en\/portfolio\/pacasmayo-brand-identity-architecture-for-its-digital-ecosystem\/","title":{"rendered":"Pacasmayo: Brand Identity & Architecture for its Digital Ecosystem"},"content":{"rendered":"\t\t
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Pacasmayo:
\nBrand Identity & Architecture
for its Digital Ecosystem<\/h1>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Five brands,\n
\nfive identities\n<\/h2>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Cementos Pacasmayo\u2019s digital channels area is made up of five business units that had evolved with their own value propositions, audiences, and goals. The challenge: give each one a clear identity, purpose, and differentiated positioning\u2014independent from the core cement business.<\/h5>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Together with our strategic partner Sentido\u00ae, we developed five complete brand architectures, including research, positioning, value proposition, naming, visual identity systems, brandbooks, and communication guidelines. The result: distinct, scalable, and coherent brands within Pacasmayo\u2019s digital ecosystem.<\/h5>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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