{"id":6634,"date":"2026-08-31T13:34:52","date_gmt":"2026-08-31T18:34:52","guid":{"rendered":"https:\/\/zavalita.pe\/?post_type=portfolio&p=6634"},"modified":"2026-09-01T09:31:11","modified_gmt":"2026-09-01T14:31:11","slug":"arroz-faraon-redefining-premium","status":"publish","type":"portfolio","link":"https:\/\/zavalita.pe\/en\/portfolio\/arroz-faraon-redefining-premium\/","title":{"rendered":"Arroz Fara\u00f3n: Redefining Premium"},"content":{"rendered":"\t\t
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Arroz Fara\u00f3n:
Redefining Premium<\/h1>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Premium Within Everyone\u2019s Reach<\/h2>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Arroz Fara\u00f3n commissioned us to develop, together with our partners at Sentido\u00ae, a complete redesign of its visual identity, packaging and brand book. Elevating Fara\u00f3n\u2019s visual status without losing its popular, distinctive cues led us to challenge a widely held assumption: that premium is, by definition, exclusive. The evidence suggested otherwise. Even without sustained major campaigns, Fara\u00f3n was the rice Peruvians chose\u2014and were willing to pay more for. Not for luxury, but for the reassurance of bringing quality to the table.\n<\/h5>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fara\u00f3n\u2019s new visual identity redefines premium not as a status symbol, but as a value-driven choice within everyone\u2019s reach. Because being premium is not about how much you spend, but about what you value.<\/h5>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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