Aprende en Simple by Yape:
Strategic Branding for Financial Education
From platform
to brand
Yape reshaped how people pay and transfer money in Peru, becoming an essential app in the everyday lives of millions. However, its financial education platform had grown without a clear structure or identity, lacking the strategic foundation needed to position it as a distinct space within the Yape ecosystem. In a category where competitors had more defined and cohesive proposals, it became crucial for Yape to take on a stronger, more visible role.
Together with our strategic partners Sentido®, we led a comprehensive process spanning brand audit, research, strategy, naming, and design, ultimately creating a new brand: Aprende en Simple. The outcome was a solid, strategically aligned identity, fully integrated into Yape’s brand architecture and supported by a brandbook designed to ensure consistency and scalability across all touchpoints.
