All the appliances that make life easier are at Hiraoka. So what was missing? A credit system that made buying them just as easy — and that could grow over time into a true fintech. That’s how, together with our partners at Sentido®, we created OKA: a digital financial solution designed with a clear purpose — to help people trust financial services again, seeing them as allies in their everyday lives.
Working side by side with the client, we developed the naming and built a comprehensive brand ecosystem. Along with Sentido®, we delivered an end-to-end process covering everything from naming to salesforce training, including logo, visual identity, motion design, character design, brandbook, digital content, graphic systems, internal communications, and launch strategy. We also crafted a distinctive brand voice: fresh, transparent, conversational, and just the right amount of irreverent.
