Pacasmayo:
Brand Identity & Architecture for its Digital Ecosystem
Five brands,
five identities
Cementos Pacasmayo’s digital channels area is made up of five business units that had evolved with their own value propositions, audiences, and goals. The challenge: give each one a clear identity, purpose, and differentiated positioning—independent from the core cement business.
Together with our strategic partner Sentido®, we developed five complete brand architectures, including research, positioning, value proposition, naming, visual identity systems, brandbooks, and communication guidelines. The result: distinct, scalable, and coherent brands within Pacasmayo’s digital ecosystem.
Makers150: the parent brand that oversees all units.
Bilder: an educational platform designed to empower and professionalize construction workers, delivering technical knowledge and development tools.
Bizner: a digital solution focused on optimizing hardware store management, driving operational efficiency and business growth.
Visioner: a platform built to enable agile order and operations management for construction companies.
Yenti: a digital marketplace connecting suppliers and buyers in the construction sector through a modern, fast, transaction-driven environment.
