América Televisión's most successful content is “There is room behind.” It is a soap opera that portrays the bipolarity of Peruvian society, divided between “those above and those below.” Its name, “There is room behind”, is a very Peruvian expression coined on the crowded minibuses that the population boards, to express that there is always a place at the back to settle down.
The campaign reverses the meaning of the phrase and the show to issue a manifesto with actors, celebrities and channel staff who had never been on camera, which tells us about the need and possibility of taking the reins of the historical moment to get rid of the apathy and be the protagonists of an idea of a nation destined to occupy the place we deserve, and not to fail in the rearguard.
Mother's Day
The idea was that you should see mom more, not us. The idea was that you should be with mom, not us. The idea was that on Mother's Day and every day of the year, we should get together more... with her.
We started our relationship with América Televisión, the leading open TV station in Peru, with an institutional message around an insight that does not exactly leave us happy: there comes a time in life where our mothers run the risk of spending more time with their TV set than with their own families.
