América Televisión: Let's get together more with mom
When did we start seeing your mom more than you?
The idea was that you should see mom more, not us. The idea was that you should be with mom, not us. The idea was that on Mother's Day and every day of the year, we should get together more... with her.
We started our relationship with América Televisión, the leading open TV station in Peru, with an institutional message around an insight that does not exactly leave us happy: there comes a time in life where our mothers run the risk of spending more time with their TV set than with their own families.
