Barbarian: Barbarian Obsession Edition
Barbarian is a craft beer brand that was literally born in a garage as a venture of three friends, and that paved the way for the world of Peruvian craft beers. The pandemic, however, posed challenges to its leadership and to the entire artisan category.
With Barbarian Obsession Edition we relaunched the brand in can format, featuring the founders in true stories of non-conformity and obsession with making the best beer, in an animated format unheard of in the category.
Growing like foam:
- +231% market share (target +150%).
- +327% sales in hectoliters (target: +100%).
- +204% in sales (target: +100%).
- Effie Finalist, Product Relaunch, 2022.