Microplastics: The first spot made with AI in Peru
Created by humans, powered by Artificial Intelligence
Zavalita Brand Building announces the creation of its new division, ZAVALiTa, and together with Makaco Post, one of the leading post-production studios in Peru, has launched its first campaign entirely produced with artificial intelligence, which constitutes a milestone in the local advertising industry regarding the use of AI as a key tool in the creation of high-impact audiovisual projects.
The result of this collaborative work is an awareness campaign about microplastics that contaminate the oceans, commissioned by the renowned NGO Oceana, which works for the protection of the seas at a global level. This project, based on a short film by Diego Velásquez, leader of Makaco, highlights the collaborative role between humans and technology. It is not about asking a machine to create the idea, but rather about taking advantage of its ability to find innovative and surprising solutions that traditional methods would not even allow us to imagine.
