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Latina TV: We take charge

2017. In a country where no one is in charge of anything, what’s more powerful than dreaming of the day things change is being in a Peru changed by the actions of its citizens.
Latina TV, one of the main broadcast television stations in Peru, entrusted us to communicate its platform, "We take charge". The campaign placed the channel's celebrities in the year 2060 (aged by a comprehensive makeup process), recalling that distant year of 2017 when they made the decision to take charge of the future of a just, united and truly developed Peru: the present which they now enjoy.