BCP: We apply to enter your life
To encourage the application of new talent to the ranks of BCP (Peru's leading bank), we inverted the roles of a job selection process: instead of young people applying for a job at BCP, it is real BCP employees who “apply” to enter their lives. They expose their curriculum and strengths in order to be "considered" in the "selection process" of young people.
In the process, the audience can identify the values and witness the Samay culture (collaboration, horizontality, flexibility, innovation, experimentation, etc.) of the brand as a transformation engine. A model that is a powerful incentive for young people to apply to work at BCP.
