América Televisión: Ahead there is room Ahead there is room América Televisión’s most successful content is “There is room behind.” It is a soap opera that portrays the bipolarity of Peruvian society, divided between “those above and those below.” Its name, “There is room behind”, is a very Peruvian expression coined on the crowded minibuses […]
Mibanco: For a new version of Peru In Peru there are plenty of entrepreneur-oriented brands. As of 2015, however, there wasn’t a brand that knew how to read and expose the new reality of this segment. The story of the new Mibanco is the story of the new version of Peru, which has one purpose: […]
Caja Arequipa: Betting on a better tomorrow Caja Arequipa, the leading municipal savings and credit institution in Peru, called us in the middle of the Covid pandemic to help them improve its brand and sales indicators. The challenge: clients with paralyzed or closed businesses, collapse in credit disbursement and massive uncertainty. And it was in […]
Oncosalud: A brand on the noble mission of disappearing In a world where all brands want to last a thousand years, Oncosalud, the leading cancer insurance company in Peru, seeks to disappear. Because the day cancer is gone, it will be gone too. Such a strategic approach, counterintuitive to all marketing books, emotionally connected the […]
Universidad Peruana Cayetano Heredia: Peru is sick If there is something that characterizes the Universidad Peruana Cayetano Heredia, #1 in the Sunedu (National Superintendency of Higher University Education) ranking, it’s its powerful reputation for excellence in medicine. However, today the university faces the challenge of expanding into careers other than medical sciences. To break the […]
Scotiabank Canada: Scotiabank Fútbol Club Since 2021, from Lima to the world, Zavalita has been working with Scotiabank Fútbol Club, Scotiabank’s global platform which helps build more inclusive communities through football (soccer), seeking that more boys and girls have the same opportunities, and no one is left out of the field. Halftime COVID-19 suspended the […]
Arti Creativo: Unlimited connections between parents and children Move to Arti Creativo now! What if, for Children’s Day, we don’t give away screens, but quality time between parents and children? What if we make Arti Creativo not a games and toys company, but an operator that comes to revolutionize the telecom market, ensuring “unlimited connections” […]
Microplastics: The first spot made with AI in Peru Created by humans, powered by Artificial Intelligence Zavalita Brand Building announces the creation of its new division, ZAVALiTa, and together with Makaco Post, one of the leading post-production studios in Peru, has launched its first campaign entirely produced with artificial intelligence, which constitutes a milestone in […]
