Balconies Got Talent: The contest In the first stage of the Covid pandemic, the quarantine closed doors, but opened balconies and windows. And turned them into a new social network. In it, there was always someone expressing something to the neighborhood. It could be musical, theatrical, literary or any other form of expression. “Balcones have […]
La República Newspaper: The State In 2018, the Mulder Law or Gag Law posed a serious threat to freedom of expression. This law prohibited the State from advertising through private media, preventing citizens from finding out about topics such as a procedure or a vaccination campaign, or the world from seeing a PromPerú campaign. To […]
Latina TV: We take charge 2017. In a country where no one is in charge of anything, what’s more powerful than dreaming of the day things change is being in a Peru changed by the actions of its citizens. Latina TV, one of the main broadcast television stations in Peru, entrusted us to communicate its […]
BCP: We apply to enter your life To encourage the application of new talent to the ranks of BCP (Peru’s leading bank), we inverted the roles of a job selection process: instead of young people applying for a job at BCP, it is real BCP employees who “apply” to enter their lives. They expose their […]
Petroperú: Words The Lima 2019 Panamerican and Parapanamerican Games were portrayed as the games of inclusion and equality. But… can games that establish differences and divisions between two events and types of athletes from the get-go be inclusive: “Panamerican” and “Parapanamerican”? Petroperú, sponsor of athletes with physical disabilities, has a mission: to ensure all Peruvians […]
Ministry of Interior: Rewards Program The Rewards Program of the Ministry of the Interior of Peru is a platform that financially rewards those citizens who confidentially denounce the most wanted criminals. But its promotion is scarce and the people are highly skeptical. To reverse this, we used the stats ironically, opening up the possibility of […]
Barbarian: Barbarian Obsession Edition Barbarian is a craft beer brand that was literally born in a garage as a venture of three friends, and that paved the way for the world of Peruvian craft beers. The pandemic, however, posed challenges to its leadership and to the entire artisan category. With Barbarian Obsession Edition we relaunched […]
Auna: We cure you before you get sick Auna was born in 2008 with the purpose of transforming health care and wellness in Latin America. With important interests in Peru, Colombia and Mexico, today it leads the vision of a healthcare that cures before you get sick. Seven Lives Seven Lives is the first health […]
Peru I Love You: Don’t join us yet Using influencers is commonplace. But what about enlisting dead influencers to ask you not to join them? In the face of the health emergency due to Covid and state inaction, #PerúTeQuiero was born to galvanize the country’s solidarity with a campaign that brought three famous Peruvians back […]
Tecsup: If it’s not techno, it’s not logical Technology that makes sense For the leading technological institute in Peru, we set a clear purpose: to promote a culture of innovation around technology to transform Peru and the world. Beyond training its students in the use of machines, we aim to exercise them in the task […]
